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Core to our success is our ability to understand your business - who you’re currently talking to, what markets you’ve missed, what you want to achieve, areas for growth, who your competitors are. All this information (and anything else you’d like to throw at us) will help us devise an online marketing strategy that will meet both your immediate and long-term online goals.
The vast majority of your potential online customers will use a search engine like Google or Yahoo to find the product or service they’re looking for. And research shows 93% of people never look beyond the first few pages of a search result. So how do you get your business to appear above your competitors? Sorry to say, magic won’t make it happen, but astute SEO practices will. Talk to us about how we can help you get a bigger slice of the market by improving your online rankings.
Research has shown businesses that enjoy a relationship with their customers are more likely to succeed. That’s because consumers want to be appreciated, not passed off as another faceless sale. One way you can demonstrate your appreciation is by communicating regularly with your customers. And not just when you’re desperate to clear stock or sell the latest gizmo that’s just arrived in the warehouse. Emarketing allows you to communicate ‘news’ to your clients, but it also enables you to establish a two-way relationship by acknowledging and thanking your customers for their support. And, the best part is, it’s cheap and easy! We can build an enewsletter template designed specifically for your business which you can populate yourself with stories, articles, news items and more.
When you consider Facebook, You Tube, Twitter and Linked-In are firmly positioned in the top 10 most used sites in the world, you realise just how important social media is to today’s online communication. At Bouncing Orange, we’ve been posting comments and tweets since these sites were launched – so we’re very familiar with all social media platforms. We can set-up your Facebook, Twitter or You Tube account for you; provide training on how to make the most of the sites; and even devise a comprehensive strategy to link your social media site to your website.
Our designers and animators can produce an eye-catching on-line banner, text or video ad to attract visitors to your website. Banner ads can be created to complement an existing press or TV campaign (to support or promote a competition or online promotion) or scheduled to accompany an Adword or web optimisation program. We can even provide advice on the best sites to place your ad and manage your advertising program on your behalf.
Knowing what web pages your customers are visiting; how they’re finding your site; and how many new and unique visitors are stopping-by every month is critical to evaluating its success. For this reason, all Bouncing Orange websites come with a complete statistical analysis package built-in - so you can monitor the daily, weekly or monthly web-surfing habits of your customers with a click of a button.